Juice It Up! is a smoothie company established in 1995 in Southern California. Juice It Up! asked Eddy+ Graham to refresh its brand. The store direction was implemented by Smith Co. I worked with every aspect of the brand, store design, brand, and marketing materials, starting with a simple strategic document and image boards. 

Brand Strategy, Concept, Graphic Design, Illustration, Packaging, Environmental Graphic, Storytelling, Retail Design, 3D Visualization, Marketing Collateral